Role:
Photographer, Stylist & Retoucher
Lorem ipsum antee doloes. Soultes ami olper writders, oetioue sciy doyliete aomute.
Site Redesign
Lead the redesign of the all-new, richer, deeper sabra.com experience. Creating greater transparency into the Sabra mission and its products. Featuring recipe and influencer content developed to keep users active and engaged. Inspiring the sharing of user data via progressive profiling, to enable more relevant and long-lasting consumer relations.
Lead the creation the 2017 Sabra eCRM program. With communications ranging from a new site launch announcement to a welcome series for new users and a super fun Half Off For Half Birthdays promotion.
Role:
Photographer, Stylist & Retoucher
Lorem ipsum antee doloes. Soultes ami olper writders, oetioue sciy doyliete aomute.
ROLE:
Photographer & Retoucher
Lorem ipsum antee doloes. Soultes ami olper writders, oetioue sciy doyliete aomute.
Digital Event Branding
Each year Food Network creates 8-10 branded culinary events spanning Summer Grilling to Superbowl, Thanksgiving and more. My role was to work with the editorial leads to define the tone, lead a team in the creation of the visual identity, and maintain brand consistency as it's translated across the Food Network site, social, mobile platforms and ad media.
ROLE:
Photographer & Retoucher
Lorem ipsum antee doloes. Soultes ami olper writders, oetioue sciy doyliete aomute.
Digital Event Branding
Each year Food Network creates 8-10 branded culinary events spanning Summer Grilling to Superbowl, Thanksgiving and more. My role was to work with the editorial leads to define the tone, lead a team in the creation of the visual identity, and maintain brand consistency as it's translated across the Food Network site, social, mobile platforms and ad media.
Created the First Ever, Food Focused, Daily Edition on Snapchat Discover
Pitched, won and launched Food Network’s daily edition on Snapchat Discover. The goal: help an older, establish brand connect with a huge millennial audience while creating a new avenue to market Food Network content.
As the creative lead, I established the look, feel, motion and sound direction for this new platform. Built, grew and directed it's small but agile design team.
Collaborated with editorial and video teams, to produced daily Discover editions that consisted of 14 (largely original) snaps.
Home Page Redesign
Kicked-off the cross.com home page redesign. Transforming the experience into one that provides greater breadth and width into their product and services offering, as well as enables clearer access to the shopping tools that drive purchase.
Role:
Photographer, Stylist & Retoucher
Lorem ipsum antee doloes. Soultes ami olper writders, oetioue sciy doyliete aomute.
Responsive Online Voting Platform
In conjunction with the on-air finale for Food Network’s premier show, Food Network Star, I was responsible for the creation of this responsive, online voting companion site. Across three seasons, I was entrenched in wire-framing, designing and directing third party developers in this joint interactive/on-air endeavor.
High-touch, Multi-Platform Social Initiative
As part of Delta's commitment to fulfill on its KEEP CLIMBING brand promise; Digitas, Delta and TED partnered to create Ideas In Flight. As Lead Creative, I directed my team in the ideation and creation of this innovative and thought provoking social experience. Via TED videos as the catalyst for inspiration, Delta provided a venue, spanning multiple social platforms that endeavored to activate the flying community into sharing their ideas for improving the travel experience. The ultimate goal being: the transformation of game changing ideas into reality.
Ad Banner Campaign
To support Post’s Nutrition You Can See campaign, I concepted and created a suite of standard banners, interactive pushdowns and page takeovers. Each focused on demonstrating that Great Grains' whole wheat starts whole and stays whole for better nutrition.
Logo/Brand Refresh
Updated the look of Food Network's premier blog for trending healthy home, recipes, tips and dining news.
Site Design and Ad Banner Campaign Creation
To help Post promote it’s family of healthy, nutrition-minded cereals, I was tasked with concepting, pitching and creating the Post Natural Advantage site and supporting ad media. The winning concept partnered with and leveraged the power of creditable, 3rd-party, health news, content creators as the vehicle for driving awareness and singing the praises Post’s wholesome whole grain ingredients.
Full-scale Site Redesign (at a Record Pace)
Digitas pitched and won Cadillac, its first ever car account. Immediately there after the work began, as the agency agreed to an extremely ambitious 12 week turn-around on a full site redesign. As Senior Art Director, I contributed to the site's design and directed a small army of Art Directors and freelancers. I coordinated with the above-the-line agency, ensuring the site had the imagery needed to tell the multitude of feature stories associated with its 13 vehicle models. I was also tasked with the creation of it 100 plus page digital style guide.
