Experience
05/18 - Present
Designer / Studio Manager /Photographer - PepsiCo eCommerce
Currently, I'm enjoying a dual role designing online marketing for e-retailers as well as creating product photography and leading and the PepsiCo eComm Photo Studio.
As a Designer, my responsibilities include:
Developing PepsiCo brand creative across online retailers like Amazon, Walmart, Peapod Instacart and more.
Creating eRetailer marketing, social and email marketing for PepsiCo new and emerging brands such as Izze, OJAS, HelloSnack and more.
As the eComm Studio Manager and Photographer, my responsibilities include:
Providing project management across all in-house eComm shoots (developing schedules, coordinating studio deliveries, generating call-sheets that keeping all parties coordinated and on time)
Consulting with PepsiCo Brand Managers to establish shot lists, products, propping and styling needs
Styling, lighting, and photographing PepsiCo products across a wide portfolio of brands (ie. Pepsi, Mug, Gatorade, Quaker, SodaStream and more)
Executing the post-production through final image delivery
Recommending and executing purchases ensuring a well-equipped studio
03/17 - 08/17
Interactive Associate Creative Director - Colangelo / Omnicom Group
Digital creative team lead across major CPG brands. Responsible for driving responsive web experiences, eCRM programs and social brand initiatives. Solving client needs via close collaboration with account, strategy, and dev.
06/12 - 11/16
Interactive Art Director - Food Network
Responsibilities Included:
Pitching, winning and launching Food Network’s daily edition on the Snapchat Discover platform
Leading a team of 3-5 designers across Scripps Networks food brands, with a primary focus on foodnetwork.com
Developing branding for show and culinary events, supporting digital marketing assets (homepage graphics, emails, digital postcards, social and ad banners)
Creating responsive on-air companion sites. Assisting with wire-framing, designing and directing third party developers
Partnering with the product team on site enhancements
Collaborating with leadership on talent forecasting and team building
03/05 - 06/12
Interactive Lead Creative - Digitas
Primary responsibilities included conceptual development and interface design for web sites, mobile apps, online advertising, email marketing and occasional print work like out-of-home billboards. Contributed to winning pitch work for brands like Delta and Post. Other tasks included providing creative direction to art directors and copywriters, UX designers, flash developers, photographers, production assistants, 3rd party vendors and web developers.
01/04 - 03/05
Interactive Art Director - Priceline.com
Lead the conceptual and creative evolution of Priceline.com's promotional site initiatives, online advertising and email marketing. Additional responsibilities included coding and testing all email marketing blasts.
09/99 - 01/03
Interactive Art Director - Saatchi & Saatchi
Primary responsibilities included concept development and interface design for web sites, web apps and online advertising. Other project management tasks included working with and providing creative direction and insights to UX designers, flash developers, illustrators, photographers, production assistants, 3rd party vendors and web developers.
05/99 - 09/99
Design Intern - Landor & Associates
Member of Landor's Lonestar design team, tasked with packaging design for positioning concepts and brand refreshes. Assisted with brand auditing.
Clients
PepsiCo Brands (nearly the full portfolio) • Sabra • Filippo Berio • Snapchat Discover • Food Network • Cooking Channel • Delta Airlines • Kraft Foods • Post • Cadillac • Toyota • Priceline.com • And More
Education
09/95 - 06/00
California State University at Long Beach
BFA in Visual Communications
Interests
Gardening - Baldwin Farm Community Garden Member 2012 -2018
The Broadlawn Board of Directors 2013 - 2018
Culinary Arts - CIA Baking Boot Camp / ICE Professional Development Course Work
