Full-scale Site Redesign (at a Record Pace)
Digitas pitched and won Cadillac, its first ever car account. Immediately there after the work began, as the agency agreed to an extremely ambitious 12 week turn-around on a full site redesign. As Senior Art Director, I contributed to the site's design and directed a small army of Art Directors and freelancers. I coordinated with the above-the-line agency, ensuring the site had the imagery needed to tell the multitude of feature stories associated with its 13 vehicle models. I was also tasked with the creation of it 100 plus page digital style guide.