High-touch, Multi-Platform Social Initiative
As part of Delta's commitment to fulfill on its KEEP CLIMBING brand promise; Digitas, Delta and TED partnered to create Ideas In Flight. As Lead Creative, I directed my team in the ideation and creation of this innovative and thought provoking social experience. Via TED videos as the catalyst for inspiration, Delta provided a venue, spanning multiple social platforms that endeavored to activate the flying community into sharing their ideas for improving the travel experience. The ultimate goal being: the transformation of game changing ideas into reality.